About SUMSUM

Welcome to SUMSUM!
Home to the finest foods crafted from the highest quality sesame seeds; one of the world’s oldest and most exquisite, cultivated crops, packed with healthy minerals, proteins, and vitamins. Halva and Tahini are the stars of our show!

SUMSUM literally means sesame. Our brand name is a homage to the original name of sesame seed which is originated in the Middle-East. Our assortment carries a worldly touch, reflecting our belief in the beauty of connecting people and cultures.

Founded in late 2015, SUMSUM was born out of a passion for global flavors and culinary exploration. Our journey took us across the Middle East, Africa, and Asia, where we sought out distinctive, exotic cuisines and reimagined their flavors to suit an international audience, especially in Europe and the U.S.

Every product at SUMSUM is crafted with care, using only the finest ingredients to ensure the highest standards of quality and taste. Our innovative spirit led us to create a one-of-a-kind concept store, showcasing our signature delicacies:

  • Halva – a rich and delicate sesame confection
  • Tahini – a pure sesame seed paste
  • Date Honey – a naturally sweet syrup made from the finest dates
  • Cured Tea Leaves – a unique collection of aromatic infusions

At SUMSUM, our team of passionate confectioners is always exploring new ways to reinvent classic flavors, creating delicious, healthy products that elevate everyday indulgence.

We invite you to visit one of our concept stores in Amsterdam, Baden-Baden or Qatar discover the world of SUMSUM and experience our natural, wholesome delights.

Interested in becoming part of the SUMSUM family? Let’s talk about franchise opportunities!

Start Your SUMSUM Franchise